Engagement, sales, traffic—these are just a few of the important elements that make any business run. And in the world of online retailing, a consistent stream of new customers along with solid existing-customer retention are two more essential elements successful businesses can’t be without.

But effectively generating a stream of engaged customers takes a fair bit of strategizing nowadays, and ensuring existing customers stay satisfied with the products and/or services you’re offering as well takes careful planning. This is why specialty gift boxes, individualized coupon codes, and localized promotions are being embraced widely across industries by a plurality of businesses—customers, potential and existing, love giveaway campaigns, and in most cases they’ll choose to give their hard-earned money to those businesses that go the extra mile to show their appreciation.

Here are some giveaway strategies you can use to show new customers you care and remind existing customers they’re valued!

Give out Personalized Gifts to Existing Customers

Customers really appreciate when you show them that you value their patronage. But showing customers that you care takes some thought, for the last thing you should be giving customers that have chosen to give you their business is cookie-cutter giveaway items that really have no practical use.

Additionally, you want to stay away from cheap packaging supplies. Instead, use premium clear bags with handles and other high-quality packaging to show customers you put a lot of thought and care into selecting the best gift. You can even engrave customers’ names on the bags for an extra special effect, or high-quality printing can be used to make the clear bags with handles unique to all those who receive one. In short, your priority, when it comes to giving existing customers tokens of appreciation, is to demonstrate: (1) that you care a lot about the satisfaction of your existing customers and (2) that your gift is not just some run-of-the-mill item that’s destined for the trash.

Send Potential Customers Worthwhile Promotions

Picking up new customers isn’t going to be that difficult; after all, you run a first-rate business! It’s maintaining a steady flow of new customers that can sometimes be a challenge. Almost all shoppers are willing to take part in a giveaway campaign, and usually the more straightforward a campaign is the higher shot it has at gaining a lot of participants (and buzz by extension).

Hand out custom merchandise bags that advertise your giveaway campaign, this way potential customers are driven to your store. For online shoppers, you can send these customized bags in the mail, along with a personalized message which kindly expresses your appreciation, to make a lasting, positive impression. Specialty gift boxes can also be used in this instance!

Where to Get First-Rate Giveaway Supplies Online

Visit Packaging Specialties and take advantage of our great discounts on premium packaging supplies. From high-quality clear bags with handles to gift boxes that are sure to make an impact, our wide collection has everything you’ll need. Get in touch with us now to learn how we can accommodate your individual needs!